Choose people that are tuned with the activity of the project. In this photograph by Marc Goodwin, he shows the normal activity there would be in an office, you can see the movement.
COLOR OF CLOTHING
The color of clothing is going to play a vital role. In this photograph, our eye goes directly goes to the man in the red shirt. Of course, it also has to do with composition and balance with the red in the column in the background.
If the person is too close it would invade the frame and if the person is too far it won’t have the impact we are looking for. In this image, the people are positioned in such a way that it makes our eyes travel gently through the design of the bookshelves.
When placing a cutout, we need to make sure that it also plays along with the background, it can’t be a cutout with a 1 pm shadow placed in a morning scene. Also, don’t overdo it with the shadow, make it subtle, and remember a shadow is not a copy of the person.